Measuring Attention to Online Video
We’re out in the wild with your audience, measuring what they’re paying attention to — and when they don’t.
Welcome to the attention economy
The digital video landscape is changing, and current viewability standards aren’t enough.
Viewability is a key currency in digital advertising that measures whether or not an ad had a chance to be seen by a user, and is based on the percent of the ad that was visible, and for how long. But what impact can an ad have if an audience isn’t paying attention? Attently tells advertisers how attentive and emotionally engaged their audience is moment-to-moment.
in-market attention measurement
Increase your video ROI
Get in touch today to schedule a demo and see how rapid, cost-effective measurement can improve both the creative and planning aspects of your next campaign.