Measuring Attention to Advertising Online
Attently is a real-time marketing analytics platform that measures when people are looking at your brand advertising online, and why.
Welcome to the digital attention economy
Brand advertising is meant to generate attention, not clicks, making it extremely difficult to measure. Attently measures the efficacy of brand advertising online by quantifying visual attention.
Every marketer knows that the click is insufficient for measuring brand advertising. Viewability standards and proxy metrics like hover states and time-in-view were each steps in the right direction. But now, we’re leaping beyond what’s possible to provide real-time visual attention metrics that show what people actually look at, for how long, at global scale.
in-market attention measurement
Measure and Optimize directly for Attention
Get in touch today to schedule a demo and see how real-time attention measurement can benefit your next campaign.